This doodle campaign that I created reimagines the Tampa Bay Rays brand through playful, hand-drawn illustrations that highlight the team’s energy, personality, and connection to its fans. The doodles bring a sense of fun and approachability to the Rays while still staying true to the team’s colors and identity. The campaign is designed to feel spontaneous and fun. The doodle style adds a fresh, youthful layer to the brand and creates eye-catching visuals that stand out across digital, social, and promotional spaces.